Business plans that work : a guide for small business / by Andrew Zacharakis, Stephen Spinelli and Jeffry A. Timmons
By: Zacharakis, Andrew.
Contributor(s): Spinelli, Stephen | Timmons, Jeffry A.Publisher: New York : McGraw-Hill, 2011Edition: revised ed.Description: viii, 197 p. : ill. ; 23 cm.ISBN: 9780071748834 (alk. paper).Subject(s): Business planning | Planning | Small businesses | Corporate strategy | Marketing
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||202.6 BUS rev ed (Browse shelf)||Not for loan||CA004525|
Entrepreneurs create the future -- Before you start planning, ask the right questions -- Getting started -- Industry : zoom lens on opportunity -- Company and product description : selling your vision -- Marketing plan : reaching the customer -- Operations and development : execution -- Team : the key to success -- The critical risks and offering plan sections -- Financial plan : telling your story in numbers -- APPENDICES : Quick screen exercise -- Business planning guide exercise -- Sample presentation.
Provides a short, practical guide to writing a business plan. Each chapter is illustrated with extensive extracts from a real-life business plan, with the authors commenting on its strengths and weaknesses.