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Business plans that work : a guide for small business / by Andrew Zacharakis, Stephen Spinelli and Jeffry A. Timmons

By: Zacharakis, Andrew.
Contributor(s): Spinelli, Stephen | Timmons, Jeffry A.
Publisher: New York : McGraw-Hill, 2011Edition: revised ed.Description: viii, 197 p. : ill. ; 23 cm.ISBN: 9780071748834 (alk. paper).Subject(s): Business planning | Planning | Small businesses | Corporate strategy | Marketing
Contents:
Entrepreneurs create the future -- Before you start planning, ask the right questions -- Getting started -- Industry : zoom lens on opportunity -- Company and product description : selling your vision -- Marketing plan : reaching the customer -- Operations and development : execution -- Team : the key to success -- The critical risks and offering plan sections -- Financial plan : telling your story in numbers -- APPENDICES : Quick screen exercise -- Business planning guide exercise -- Sample presentation.
Summary: Provides a short, practical guide to writing a business plan. Each chapter is illustrated with extensive extracts from a real-life business plan, with the authors commenting on its strengths and weaknesses.
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
202.6 BUS rev ed (Browse shelf) Available
Total holds: 0

Entrepreneurs create the future -- Before you start planning, ask the right questions -- Getting started -- Industry : zoom lens on opportunity -- Company and product description : selling your vision -- Marketing plan : reaching the customer -- Operations and development : execution -- Team : the key to success -- The critical risks and offering plan sections -- Financial plan : telling your story in numbers -- APPENDICES : Quick screen exercise -- Business planning guide exercise -- Sample presentation.

Provides a short, practical guide to writing a business plan. Each chapter is illustrated with extensive extracts from a real-life business plan, with the authors commenting on its strengths and weaknesses.

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