Normal view MARC view ISBD view

To keep your customers, keep it simple / by Patrick Spenner and Karen Freeman

By: Spenner, Patrick.
Contributor(s): Freeman, Karen.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 90 (5), May 2012.Description: 108-114.Subject(s): Customer relationshipsOnline resources: Download from Online Journals Summary: Asserts that the key to consumer loyalty is making it easy for them to gather trustworthy information about a product and effectively weigh up their purchasing options. Discusses three key tactics used by successful marketers: minimising the number of information sources consumers must use when making a purchase, providing trustworthy sources of product information and recommendations, and offering tools that enable consumers to identify and weigh up the product features that are most relevant to them.
Item type Home library Call number Status Date due Barcode Item reserves
Article Article New Zealand
Available CA005130
Total reserves: 0

Asserts that the key to consumer loyalty is making it easy for them to gather trustworthy information about a product and effectively weigh up their purchasing options. Discusses three key tactics used by successful marketers: minimising the number of information sources consumers must use when making a purchase, providing trustworthy sources of product information and recommendations, and offering tools that enable consumers to identify and weigh up the product features that are most relevant to them.

© 2017 Chartered Accountants Australia and New Zealand ABN 50 084 642 571 (CA ANZ).
Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

Powered by Koha

Powered by Koha