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Harnessing analytics by Neil Hodge

By: Hodge, Neil.
Series: Financial Management CIMA.Publisher: United Kingdom, CIMA, Edition: September 2011.Description: 27-29.Subject(s): INFORMATION TECHNOLOGY | CUSTOMER RELATIONSHIPS | INFORMATION | COMPUTER SOFTWARE | CORPORATE STRATEGYOnline resources: Download from Online Journals Summary: Discusses how management accountants can make the most of analytical tools and techniques to interpret customer data and grow profitability. Highlights some companies that are using business analytics effectively.
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Discusses how management accountants can make the most of analytical tools and techniques to interpret customer data and grow profitability. Highlights some companies that are using business analytics effectively.

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