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What would Google do? : Reverse engineering the fastest growing company in the history of the world by Jeff Jarvis.

By: Jarvis, Jeff, 1954-.
Publisher: New York : Harper Business ; 2011Description: 268 p. ; 21 cm.ISBN: 9780061709692 (pbk.).Subject(s): Information technology | Technological innovations | Information technology | Client relationships | LeadershipDDC classification: 658.4012
Contents:
WWGD? ; GOOGLE RULES : New relationship ; New architecture ; New publicness ; New society ; New economy ; New business reality ; New attitude ; New ethic ; New speed ; New imperatives ; IF GOOGLE RULED THE WORLD : Media ; Advertising ; Retail ; Utilities ; Manufacturing ; Service ; Money ; Public welfare ; Public institutions ; Exceptions ; GENERATION G
Summary: Asserts that every business should be asking, "what would Google do?", in order to survive and prosper in the Internet age. Doesn’t advocate mimicking Google, but provides a set of rules to live and do business by based on the "wisdom" of Google’s ways. Illustrates how these laws can be applied to companies, industries, and institutions.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
377 WHA (Browse shelf) Available CA004975
Total reserves: 0

WWGD? ; GOOGLE RULES : New relationship ; New architecture ; New publicness ; New society ; New economy ; New business reality ; New attitude ; New ethic ; New speed ; New imperatives ; IF GOOGLE RULED THE WORLD : Media ; Advertising ; Retail ; Utilities ; Manufacturing ; Service ; Money ; Public welfare ; Public institutions ; Exceptions ; GENERATION G

Asserts that every business should be asking, "what would Google do?", in order to survive and prosper in the Internet age. Doesn’t advocate mimicking Google, but provides a set of rules to live and do business by based on the "wisdom" of Google’s ways. Illustrates how these laws can be applied to companies, industries, and institutions.

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