What would Google do? : Reverse engineering the fastest growing company in the history of the world by Jeff Jarvis.
By: Jarvis, Jeff
.
Publisher: New York : Harper Business ; 2011Description: 268 p. ; 21 cm.ISBN: 9780061709692 (pbk.).Subject(s): Information technology | Technological innovations | Information technology | Client relationships | LeadershipDDC classification: 658.4012
Contents:
Summary: Asserts that every business should be asking, "what would Google do?", in order to survive and prosper in the Internet age. Doesn’t advocate mimicking Google, but provides a set of rules to live and do business by based on the "wisdom" of Google’s ways. Illustrates how these laws can be applied to companies, industries, and institutions.
WWGD? ; GOOGLE RULES : New relationship ; New architecture ; New publicness ; New society ; New economy ; New business reality ; New attitude ; New ethic ; New speed ; New imperatives ; IF GOOGLE RULED THE WORLD : Media ; Advertising ; Retail ; Utilities ; Manufacturing ; Service ; Money ; Public welfare ; Public institutions ; Exceptions ; GENERATION G
| Item type | Home library | Call number | Status | Date due | Barcode | Item reserves |
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Book
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New Zealand | 377 WHA (Browse shelf) | Available | CA004975 |
Total reserves: 0
WWGD? ; GOOGLE RULES : New relationship ; New architecture ; New publicness ; New society ; New economy ; New business reality ; New attitude ; New ethic ; New speed ; New imperatives ; IF GOOGLE RULED THE WORLD : Media ; Advertising ; Retail ; Utilities ; Manufacturing ; Service ; Money ; Public welfare ; Public institutions ; Exceptions ; GENERATION G
Asserts that every business should be asking, "what would Google do?", in order to survive and prosper in the Internet age. Doesn’t advocate mimicking Google, but provides a set of rules to live and do business by based on the "wisdom" of Google’s ways. Illustrates how these laws can be applied to companies, industries, and institutions.