What would Google do? : Reverse engineering the fastest growing company in the history of the world by Jeff Jarvis.
By: Jarvis, Jeff.Publisher: New York : Harper Business ; 2011Description: 268 p. ; 21 cm.ISBN: 9780061709692 (pbk.).Subject(s): Information technology | Technological innovations | Information technology | Client relationships | LeadershipDDC classification: 658.4012
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||377 WHA (Browse shelf)||Available||CA004975|
WWGD? ; GOOGLE RULES : New relationship ; New architecture ; New publicness ; New society ; New economy ; New business reality ; New attitude ; New ethic ; New speed ; New imperatives ; IF GOOGLE RULED THE WORLD : Media ; Advertising ; Retail ; Utilities ; Manufacturing ; Service ; Money ; Public welfare ; Public institutions ; Exceptions ; GENERATION G
Asserts that every business should be asking, "what would Google do?", in order to survive and prosper in the Internet age. Doesn’t advocate mimicking Google, but provides a set of rules to live and do business by based on the "wisdom" of Google’s ways. Illustrates how these laws can be applied to companies, industries, and institutions.