6 secrets to startup success : how to turn your entrepreneurial passion into a thriving business by John Bradberry
By: Bradberry, John.Publisher: New York, USA Amacom 2011Description: xix, 235 p. : ill. 24 cm.ISBN: 9780814416068.Subject(s): ENTREPRENEURS | BUSINESS ENTERPRISES | BUSINESS | INNOVATION | SMALL BUSINESSES | Business_and_Management
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||290 SIX (Browse shelf)||Not for loan||CA004642|
ENTREPRENEURIAL PASSION: A DOUBLE-EDGED SWORD : True believers: why founders fall in love with their ideas ; The passion trap: how attachment to your idea can sabotage your startup ; YOUR FOUNDATION: SIX PRINCIPLES FOR LAUNCHING A CAN'T-MISS STARTUP : Founder readiness: how to prepare for the entrepreneurial journey ; The pull of the market: attach to your customer, not to your idea ; Your math story: charting a path to breakeven and beyond ; Startup agility: executing with focused flexibility ; Integrity of communication: your secret startup weapon ; Staying power: give your venture time to take flight ; APPENDICES : Startup readiness tool ; Resources and readings
Asserts that an entrepreneur's extreme passion for a new business idea can actually contribute to its failure. Outlines six principles the author believes entrepreneurs must follow in order to avoid falling into "the passion trap". Explains how to evaluate your own ability to start a business, get to know your potential market, and develop a robust business model and strategy. Discusses the role of flexibility, effective communication and resilience in developing a successful start-up business.