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The unselfish gene by Yochai Benkler

By: Benkler, Yochai.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 89 (7/8), July/August 2011.Description: 76-85.Subject(s): LEADERSHIP | COLLABORATION | EMPLOYEES | MANAGEMENT | TEAM WORK | ORGANISATIONAL EFFECTIVENESSOnline resources: Download from Online Journals Summary: Challenges the commonly-held view that people are interested only in advancing their material interests. Discusses recent research in a range of fields which suggests that people behave far less selfishly than most assume. Asserts that companies should use systems that rely on engagement and a common sense of purpose, rather than controls or "carrots and sticks", to motivate people. Considers several "levers" that can help executives build cooperative systems such as encouraging communication, fostering empathy and solidarity, and guaranteeing fairness and morality.
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Challenges the commonly-held view that people are interested only in advancing their material interests. Discusses recent research in a range of fields which suggests that people behave far less selfishly than most assume. Asserts that companies should use systems that rely on engagement and a common sense of purpose, rather than controls or "carrots and sticks", to motivate people. Considers several "levers" that can help executives build cooperative systems such as encouraging communication, fostering empathy and solidarity, and guaranteeing fairness and morality.

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