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How customers can rally your troops by Adam M. Grant

By: Grant, M. Adam.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 89 (6), June 2011.Description: 96-103.Subject(s): MOTIVATION | EMPLOYEES | CUSTOMER RELATIONSHIPS | CLIENT RELATIONSHIPSOnline resources: Download from Online Journals Summary: Discusses how an organisation's end users such as customers, clients and patients, are proving to be more effective in motivating employees than managers. Suggests 'outsourcing inspiration ' to end users by collecting their stories, inviting them to the organisation, introducing them to employees, and recognising employees who make a difference in customers' lives.
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Discusses how an organisation's end users such as customers, clients and patients, are proving to be more effective in motivating employees than managers. Suggests 'outsourcing inspiration ' to end users by collecting their stories, inviting them to the organisation, introducing them to employees, and recognising employees who make a difference in customers' lives.

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