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Innovating on the cheap by Lance A. Bettencourt and Scott L. Bettencourt

By: Bettencourt, Lance A.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 89 (6), June 2011.Description: 88-94.Subject(s): INNOVATION | MARKETING | PRODUCTION COSTSOnline resources: Download from Online Journals Summary: Promotes the low-cost launch of new products and services by bringing existing assets to market with minimal effort and resources. Discusses six types of "in hand" innovations that may be utilised in this way, including innovations that were developed but never launched, features of past products that may meet new customer needs, and existing offerings that should be repositioned.
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Promotes the low-cost launch of new products and services by bringing existing assets to market with minimal effort and resources. Discusses six types of "in hand" innovations that may be utilised in this way, including innovations that were developed but never launched, features of past products that may meet new customer needs, and existing offerings that should be repositioned.

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