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Facing up to new competition by Ruth Le Pla

By: Le Pla, Ruth.
Series: NZ Business.Publisher: New Zealand, Profile Publishing, Edition: 25 (2), March 2011.Description: 30-33.Subject(s): BUSINESS | COMPETITION | MARKETING | CUSTOMER RELATIONSHIPS | SMALL BUSINESSESOnline resources: Download from Online Journals Summary: Questions if an aggressive new business that attempts to steal your customers need be your worst nightmare. Provides real world examples of how to turn competitive threats into positive outcomes. Discusses the pitfalls of price wars.
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Questions if an aggressive new business that attempts to steal your customers need be your worst nightmare. Provides real world examples of how to turn competitive threats into positive outcomes. Discusses the pitfalls of price wars.

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