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A winning formula? by Natalie Apostolou

By: Apostolou, Natalie.
Series: Charter.Publisher: Australia, Institute of Chartered Accountants of Australia (ICAA), Edition: 82 (2), March 2011.Description: 36-40.Subject(s): SPONSORSHIPS | MARKETING | RETURN ON INVESTMENT | CLIENT RELATIONSHIPSOnline resources: Download from Online Journals Summary: Discusses how corporate entertainment can contribute to building and maintaining client relationships. Offers insights into the value of providing sponsorship and answers how businesses can gain a return on investment. Includes examples of real world business strategies.
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Discusses how corporate entertainment can contribute to building and maintaining client relationships. Offers insights into the value of providing sponsorship and answers how businesses can gain a return on investment. Includes examples of real world business strategies.

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