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Tell me a story by Jan Bierman

By: Bierman, Jan.
Series: NZ Business.Publisher: New Zealand, Adrenalin Publishing, Edition: 24 (10), November 2010.Description: 40-41.Subject(s): MARKETING | COMMUNICATIONS | BUSINESSOnline resources: Download from Online Journals Summary: Considers the value of storytelling to identify a brand. Looks at telling the history of a company, market positioning and leadership.
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Considers the value of storytelling to identify a brand. Looks at telling the history of a company, market positioning and leadership.

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