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The coherence premium by Paul Leinwand and Cesare Mainardi

By: Leinwand, Paul.
Contributor(s): Mainardi, Cesare.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 88 (6), June 2010.Description: 86-92.Subject(s): BUSINESS | STRATEGY | MARKETINGOnline resources: Download from Online Journals Summary: Discusses the business concept of coherence, when a company has aligned its internal capabilities with its external market position to focus on what it is good at. Argues that most companies place too much emphasis on the market and not enough on their internal values. Provides case studies to illustrate both business coherence and incoherence.
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Discusses the business concept of coherence, when a company has aligned its internal capabilities with its external market position to focus on what it is good at. Argues that most companies place too much emphasis on the market and not enough on their internal values. Provides case studies to illustrate both business coherence and incoherence.

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