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The pros and cons of marketing during a recession by Liam Baldwin

By: Baldwin, Liam.
Series: bright.Publisher: , New Zealand 2009Description: 10-15.Subject(s): MARKET SHARE | MARKETING | ADVERTISING | MarketingSummary: Argues that firms who retain their marketing budget during a recession maintain or improve their market share. Explores the options open to companies reconsidering their investment in this area.
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Argues that firms who retain their marketing budget during a recession maintain or improve their market share. Explores the options open to companies reconsidering their investment in this area.

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