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Perceptions of accounting : a qualitative New Zealand study by Sue Malthus and Carolyn Fowler

By: Malthus, Sue.
Contributor(s): Fowler, Carolyn.
Series: Pacific Accounting Review.Publisher: , New Zealand 2009Description: 26-47.Subject(s): ACCOUNTING | ACCOUNTING PROFESSION | CAREERS | AccountingSummary: Presents findings from a study that looks the perception that high school and tertiary students as well as high school teachers and career advisors have of accounting and accountants. Reports that high school students and first year tertiary students have little understanding of the tasks accountants perform and perceive accountants to be “boring”, whereas final year tertiary students have a better understanding of what accountants do and have a more positive view of the profession. Recommends that the New Zealand Institute of Chartered Accountants takes steps to change the stereotype in order to promote the profession to high school and tertiary students in New Zealand.
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Presents findings from a study that looks the perception that high school and tertiary students as well as high school teachers and career advisors have of accounting and accountants. Reports that high school students and first year tertiary students have little understanding of the tasks accountants perform and perceive accountants to be “boring”, whereas final year tertiary students have a better understanding of what accountants do and have a more positive view of the profession. Recommends that the New Zealand Institute of Chartered Accountants takes steps to change the stereotype in order to promote the profession to high school and tertiary students in New Zealand.

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