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The CFO's new mission - supporting marketing and sales by Gary Cokins

By: Cokins, Gary.
Series: Journal of Corporate Accounting & Finance.Publisher: , USA 2009Description: 35-42.Subject(s): MARKETING | SALES | FINANCIAL MANAGEMENT | BUSINESS | Executive_ManagementOnline resources: Click here to access online Summary: States that business is no longer just about increasing sales but about increasing profitability from sales. Suggests that by identifying the difference in the cost to serve different types of customers, companies can get a complete picture of where their businesses are making, or losing, money.
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States that business is no longer just about increasing sales but about increasing profitability from sales. Suggests that by identifying the difference in the cost to serve different types of customers, companies can get a complete picture of where their businesses are making, or losing, money.

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