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A site for sore eyes by Steve Hart

By: Hart, Steve.
Series: New Zealand Management.Publisher: , New Zealand 2008Description: 42-45.Subject(s): INFORMATION TECHNOLOGY | INTERNET | ELECTRONIC COMMERCE | MARKETING | Information_TechnologyOnline resources: Click here to access online Summary: Looks at the principles of building and maintaining a website so that visitors to the site feel compelled to act further. Discusses the two Ps of website excellence, presentation and persuasion, and includes a boxed inset highlighting why websites fail to deliver results.
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Looks at the principles of building and maintaining a website so that visitors to the site feel compelled to act further. Discusses the two Ps of website excellence, presentation and persuasion, and includes a boxed inset highlighting why websites fail to deliver results.

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