Marketing in today's wired world by Debbie Mayo-Smith
By: Mayo-Smith, Debbie.Publisher: Auckland, New Zealand Penguin Books (NZ) Ltd 2008Description: 186 p. : ill. 22 cm.ISBN: 9780143008842.Subject(s): MARKETING | ELECTRONIC MAIL | COMMUNICATION OF INFORMATION | INFORMATION TECHNOLOGY | INTERNET | Marketing_and_Communication
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||224 MAR (Browse shelf)||Available||CA000309|
YOUR SIX SECRETS TO SUCCESS: Your database should be your goldmine ; Persistency pays, enormously ; Not just customers ; Them, not you ; Be a leader ; Never let a contact go ; EXTREMELY CLEVER WAYS OF USING EMAIL TO BUILD YOUR BUSINESS: Email as your carrier pigeon ; Online newsletters and ezines ; Email for invitations / event marketing ; Surveys - online and txt ; Viral marketing ; More great ways to use email and txt messaging ; BARRIERS TO YOUR SUCCESS: Don't spam ; Getting past spam filters ; Best practice to maximise your reward ; WRITING FOR THE INTERNET: Your five most important rules ; Writing to get read ; YOU DON'T NEED TO BE A DESIGNER TO CREATE SUPER-LOOKING EMAILS (AND WEBSITES): Design - get the backbone right ; Microsoft changed the rules ; A design acronym you'll never forget - C.R.A.P. ; ADVANCED EMAIL TECHNIQUES: A best-kept secret no more - tables for excellent design ; Do-it-yourself secret tips ; Video and audio - a few technical tips ; Sending your emails ; HONING YOUR EXPERTISE: 10 top tips to retain permission ; 10 golden rules for your email marketing and communication plan ; 10 clever marketing and communication ideas ; 10 more expert tips ; NEW TO EMAIL?: What's in it for you
Suggests ways to use email, txt, video and audio messages to boost revenue, recruit new business, cut costs, and improve customer service. Provides detailed instructions on how to write, design and send emails, online newsletters and txt messages that get results, along with tested tricks, tips and pitfalls. Includes case studies and examples.