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The use and perceived merit of customer accounting in New Zealand by Yvonne P. Shanahan, Beverley R. Lord and Benjamin M. Nolan

By: Shanahan, Yvonne P.
Contributor(s): Lord, Beverley R | Nolan, Benjamin M.
Series: Accounting Research Journal.Publisher: , Australia 2007Description: 47-59.Subject(s): ACCOUNTING | CLIENT RELATIONSHIPS | MARKETING | CONTINGENCIES | MANAGEMENT ACCOUNTING | Management AccountingSummary: Reports on the results of a replication of an Australian study, published by Guilding and McManus in 2002, in a New Zealand context. Compares the results of the two surveys. Discusses the lack of research in the area of customer accounting and notes that this is a first step in terms of research into customer accounting in New Zealand.
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Reports on the results of a replication of an Australian study, published by Guilding and McManus in 2002, in a New Zealand context. Compares the results of the two surveys. Discusses the lack of research in the area of customer accounting and notes that this is a first step in terms of research into customer accounting in New Zealand.

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