Normal view MARC view ISBD view

ROI for marketing : computing costs is the easy part by Robert S. Duboff

By: Duboff, Robert S.
Series: Cost Management.Publisher: , USA 2007Description: 40-47.Subject(s): MARKETING | RETURN ON INVESTMENT | COSTS | INVESTMENTS | ORGANISATIONAL EFFECTIVENESS | MarketingSummary: Examines the issues surrounding how businesses and organisations can evaluate the return received from marketing efforts.
Item type Home library Call number Status Date due Barcode Item reserves
Article Article New Zealand
Available
Total reserves: 0

Examines the issues surrounding how businesses and organisations can evaluate the return received from marketing efforts.

© 2017 Chartered Accountants Australia and New Zealand ABN 50 084 642 571 (CA ANZ).
Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

Powered by Koha

Powered by Koha