Love & manage : a chartered accountant's guide to marketing by Jann Dyer
By: Dyer, Jann.Publisher: Wellington, New Zealand Institute of Chartered Accountants of New Zealand (ICANZ) 1998Description: 52 p. : ill. 23 cm.ISBN: 187718120X.Subject(s): MARKETING
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Archive||New Zealand||Archive Box 52 (Browse shelf)||Not For Loan|
The marketing concept ; Marketing impediments ; One-stop professional? ; Zero-cost marketing - client interaction ; Zero-cost marketing - reception and perception ; Internal marketing ; Income vs clients ; Love and manage ; The value of surveys ; Business with cards ; Advertising - expense or investment? ; Where, when and who?
Discusses a broad range of relatively simple marketing concepts, focusing on professional services. Suggests practical but effective strategies that can be implemented easily.