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Love & manage : a chartered accountant's guide to marketing by Jann Dyer

By: Dyer, Jann.
Publisher: Wellington, New Zealand Institute of Chartered Accountants of New Zealand (ICANZ) 1998Description: 52 p. : ill. 23 cm.ISBN: 187718120X.Subject(s): MARKETING
Contents:
The marketing concept ; Marketing impediments ; One-stop professional? ; Zero-cost marketing - client interaction ; Zero-cost marketing - reception and perception ; Internal marketing ; Income vs clients ; Love and manage ; The value of surveys ; Business with cards ; Advertising - expense or investment? ; Where, when and who?
Summary: Discusses a broad range of relatively simple marketing concepts, focusing on professional services. Suggests practical but effective strategies that can be implemented easily.
Item type Home library Call number Status Date due Item reserves
Archive Archive New Zealand
Archive Box 52 (Browse shelf) Not For Loan
Total holds: 0

The marketing concept ; Marketing impediments ; One-stop professional? ; Zero-cost marketing - client interaction ; Zero-cost marketing - reception and perception ; Internal marketing ; Income vs clients ; Love and manage ; The value of surveys ; Business with cards ; Advertising - expense or investment? ; Where, when and who?

Discusses a broad range of relatively simple marketing concepts, focusing on professional services. Suggests practical but effective strategies that can be implemented easily.

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Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

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