How to tap the lucrative and exploding marketing [sic] for business advice and support Cover title: How to do the best for your clients by Winston Marsh
By: Marsh, Winston.Series: Professional Development course paper (Institute of Chartered Accountants of New Zealand). Publisher: Wellington, New Zealand Institute of Chartered Accountants of New Zealand 1997Description: 103 p. : ill. 30 cm.ISBN: 1877181366.ISSN: 1173-9851.Subject(s): MARKETING | ACCOUNTING FIRMS | ADVERTISING | CLIENT RELATIONSHIPS | MARKETING
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|CA Course/Conference Paper - NZ||New Zealand||S.522 (Browse shelf)||S.522||Not For Loan||Historical collection: If you would like to borrow this publication please email us.||CA004996|
Marketing a professional practice ; An equation most business people don't know that will explode your business - adding value ; How to attract clients who want to stuff money in your pockets! ; Business wealthcare check-list ; Quiz - how market orientated is your business ; Profit checklist ; Checklist for the hospitality industry ; You only have 3 types of clients ; How to easily generate new clients ; How to have clients begging for your extra services! ; Press release to announce your service ; Advertisements promoting your service ; What is a profit improvement program? ; What are the steps in the profit improvement program? ; Guidelines for creating a vision statement|So, you want a business plan! ; Creating a money making data base ; Creating cash for clients ; Advertisement offering a report ; Response letter ; Report - a cash management system to put more profit in your pocket ; Know your client - have a client advisory board ; Senor Pareto' s powerful principle - increase business by around 400% ; Pareto's powerful principle applies to the only 3 things you manage in business ; Applying Pareto's powerful principle to a client base ; How to boost business beautifully! ; How to increase sales without a big budget! ; The best in the country! ; Some essential systems for your business ; Report of a phantom visit ; System design sheet ; The eleven commandments ; Shop rules ; How to create a client seminar ; Seminar advertisement ; Testimonials are terrific! ; Twelve magic words guaranteed to get you results ; The secrets of sensational sales letters
Marketing a professional practice - using the talents, skills and techniques you have always used and presenting them to your clients or company in a way that enables them to see that you can provide the services and solutions to meet their needs. This seminar will show you the steps to take to win your share of business.