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Successful marketing strategies for chartered accountants by Lauren Maser

By: Maser, Lauren | Conduit.
Series: Professional Development course paper (Institute of Chartered Accountants of New Zealand). Publisher: Wellington, New Zealand Institute of Chartered Accountants of New Zealand 1997Description: 46 p. : 30 cm.ISBN: 1877181463.ISSN: 0113-986X.Subject(s): MARKETING | CLIENT RELATIONSHIPS | MARKET RESEARCH | CHARTERED ACCOUNTANTS | ACCOUNTING FIRMS | MARKETING
Contents:
About the presenter ; What marketing professional services is all about ; Building your business ; Focus on existing clients ; Developing new clients ; Promotion ; Planning
Summary: Topics covered include: analysing your client base, targeting your market, developing a unique selling proposition, generating referrals, effective networking, and creating effective brochures and newsletters.
Item type Home library Call number Vol info Status Notes Date due Barcode Item reserves
CA Course/Conference Paper - NZ CA Course/Conference Paper - NZ New Zealand
S.531 (Browse shelf) S.531 Not For Loan Historical collection: If you would like to borrow this publication please email us.
Total reserves: 0

About the presenter ; What marketing professional services is all about ; Building your business ; Focus on existing clients ; Developing new clients ; Promotion ; Planning

Topics covered include: analysing your client base, targeting your market, developing a unique selling proposition, generating referrals, effective networking, and creating effective brochures and newsletters.

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Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

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