Successful marketing strategies for chartered accountants by Lauren Maser
By: Maser, Lauren | Conduit.Series: Professional Development course paper (Institute of Chartered Accountants of New Zealand). Publisher: Wellington, New Zealand Institute of Chartered Accountants of New Zealand 1997Description: 46 p. : 30 cm.ISBN: 1877181463.ISSN: 0113-986X.Subject(s): MARKETING | CLIENT RELATIONSHIPS | MARKET RESEARCH | CHARTERED ACCOUNTANTS | ACCOUNTING FIRMS | MARKETING
|Item type||Home library||Call number||Vol info||Status||Notes||Date due||Barcode||Item reserves|
|CA Course/Conference Paper - NZ||New Zealand||S.531 (Browse shelf)||S.531||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
About the presenter ; What marketing professional services is all about ; Building your business ; Focus on existing clients ; Developing new clients ; Promotion ; Planning
Topics covered include: analysing your client base, targeting your market, developing a unique selling proposition, generating referrals, effective networking, and creating effective brochures and newsletters.