Media management by Cabix Media AssociatesSeries: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1990Description: 34 leaves : ill. 30 cm.ISBN: 0908711727.ISSN: 0113-986X.Subject(s): MASS MEDIA | MARKETING | NEWSPAPERS | RADIO | TELEVISION | MASS MEDIA
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|CA Course/Conference Paper - NZ||New Zealand||S.343 (Browse shelf)||S.343||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
THE MEDIA 1990: The media in New Zealand in 1990 ; The opportunity ; Executive risk ; The challenge ; Media management or media manipulation ; THE INTERVIEW: Image ; Conflicting agenda ; Controlling the interview ; The reporter is only a conduit ; The interview ; Television tips ; Preparation ; Telephone interview ; MEDIA RELEASES: Media release ; How to prepare the media release ; Writing the release ; When to release it ; CHECKLISTS
The objective of this course paper is to provide the reader with the skills necessary to effectively manage relations with the news media. Once these skills are acquired, they can enable the individual or organisation to use the media as a means of encouraging a positive operating environment for the business and also ensure that the best use is made of every opportunity to communicate to the public through New Zealand's most effective communications channel - the media.