Summer school 1986 New Zealand Society of Accountants
By: NZSA.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1986Description: 1 v. (various pagings) : ill. 30 cm.Subject(s): CONTINUING PROFESSIONAL EDUCATION | MARKETING | MANAGEMENT INFORMATION SYSTEMS | ACCOUNTING EDUCATION | TRAINING PRESENTATIONS | INVESTMENTS | CORPORATE STRATEGY | CONTINUING PROFESSIONAL EDUCATION
|Item type||Home library||Call number||Vol info||Status||Notes||Date due||Item reserves|
|CA Course/Conference Paper - NZ||New Zealand||S.227 (Browse shelf)||S.227||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
MARKETING AND PROMOTION OF CA FIRMS: Introduction ; Selection of personnel ; Promoting the people ; Promoting the firm ; Promoting on the premises ; Promoting through your end product ; Some miscellaneous points ; Choice of premises ; Use of leading edge ; Tendering for work ; Conclusions ; COPING WITH THE CHANGING PATTERN OF INVESTMENTS: Economic outlook ; Background ; Outlook ; Changing pattern of business ; The approach to business in 1986 ; Total private investment and consumption ; Individual and institutional investment ; Currency adjusted rates of return ; Rationalising process created by the new environment|The effect on accountants and their clients ; MANAGEMENT INFORMATION SYSTEMS - AN OPPORTUNITY FOR BUSINESS DEVELOPMENT: Introduction ; Objective of the paper ; Definition ; Why evaluate what we are doing? ; How to go about expanding the scope|Our market position ; Planning ; What are the benefits of planning ; Basic steps in planning ; Horizon 2000 and beyond ; The method ; The team approach ; The devils advocate ; Independence ; Logic ; Client needs ; Contact people ; Libraries of information ; Public relations and marketing ; Industry specialization ; Mailing lists ; Treasury management ; Futures ; Risk or critical factor analysis ; Clients frame of reference ; Cashflows ; Profit improvement schemes ; GST ; Selling new MIS services ; The oral presentation ; Preparing ; The presentation skills for the oral presentation ; Conclusion ; Marketing and promotion of chartered accountancy firms ; Coping with the changing pattern of investments ; Commentary on MIS - an opportunity for business development ; Taxation reform
Papers presented at the New Zealand Society of Accountants' 1986 Summer School, including commentary on strategies for the marketing and promotion of CA firms, and the introduction modern techniques in management information systems.