The marketing explosion - how to promote your services W. Glen T. Wiggs, Antoinette J. Braks
By: Wiggs, W. Glen T.
Contributor(s): Braks, Antoinette J.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1985Description: 1 v. (various pagings) : ill. 30 cm.Subject(s): MARKETING | ACCOUNTING FIRMS | CLIENT RELATIONSHIPS | ACCOUNTANTS FEES | ACCOUNTANTS OFFICE | MARKETING
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|CA Course/Conference Paper - NZ||New Zealand||S.225 (Browse shelf)||S.225||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
INTRODUCTION: Objectives of seminar ; Government policy ; MARKETING PRINCIPLES: What is marketing ; Marketing v selling ; Do I need marketing when I am already busy? ; Clayton's marketing|Marketing brings success ; What business are you in? ; Product life- cycle ; New product option ; ACCOUNTANCY SERVICES: Why accountancy services are difficult to market ; Who are your competitors? ; Barriers to marketing ; The Wittreich theory ; What clients want from an accountant ; Clients' attitudes ; Target markets ; The 10 benefits of a marketing approach ; BACKGROUND INFORMATION: Industry information ; Consumer information ; Present and future trends ; MARKETING ANALYSIS FOR YOUR FIRM: You ; The practice ; Clients ; Services ; Fees ; Premises ; Image ; Promotion.
Presents marketing principles and practices which can be adopted by chartered accountancy firms to enhance their client base and develop business opportunities.