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The marketing explosion - how to promote your services W. Glen T. Wiggs, Antoinette J. Braks

By: Wiggs, W. Glen T.
Contributor(s): Braks, Antoinette J.
Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1985Description: 1 v. (various pagings) : ill. 30 cm.Subject(s): MARKETING | ACCOUNTING FIRMS | CLIENT RELATIONSHIPS | ACCOUNTANTS FEES | ACCOUNTANTS OFFICE | MARKETING
Contents:
INTRODUCTION: Objectives of seminar ; Government policy ; MARKETING PRINCIPLES: What is marketing ; Marketing v selling ; Do I need marketing when I am already busy? ; Clayton's marketing|Marketing brings success ; What business are you in? ; Product life- cycle ; New product option ; ACCOUNTANCY SERVICES: Why accountancy services are difficult to market ; Who are your competitors? ; Barriers to marketing ; The Wittreich theory ; What clients want from an accountant ; Clients' attitudes ; Target markets ; The 10 benefits of a marketing approach ; BACKGROUND INFORMATION: Industry information ; Consumer information ; Present and future trends ; MARKETING ANALYSIS FOR YOUR FIRM: You ; The practice ; Clients ; Services ; Fees ; Premises ; Image ; Promotion.
Summary: Presents marketing principles and practices which can be adopted by chartered accountancy firms to enhance their client base and develop business opportunities.
Item type Home library Call number Vol info Status Notes Date due Item reserves
CA Course/Conference Paper - NZ CA Course/Conference Paper - NZ New Zealand
S.225 (Browse shelf) S.225 Not For Loan Historical collection: If you would like to borrow this publication please email us.
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INTRODUCTION: Objectives of seminar ; Government policy ; MARKETING PRINCIPLES: What is marketing ; Marketing v selling ; Do I need marketing when I am already busy? ; Clayton's marketing|Marketing brings success ; What business are you in? ; Product life- cycle ; New product option ; ACCOUNTANCY SERVICES: Why accountancy services are difficult to market ; Who are your competitors? ; Barriers to marketing ; The Wittreich theory ; What clients want from an accountant ; Clients' attitudes ; Target markets ; The 10 benefits of a marketing approach ; BACKGROUND INFORMATION: Industry information ; Consumer information ; Present and future trends ; MARKETING ANALYSIS FOR YOUR FIRM: You ; The practice ; Clients ; Services ; Fees ; Premises ; Image ; Promotion.

Presents marketing principles and practices which can be adopted by chartered accountancy firms to enhance their client base and develop business opportunities.

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