Marketing professional services by Stuart Dredge
By: Dredge, Stuart.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1990Description: 1 v. : ill. 30 cm.ISBN: 0908711379.ISSN: 0113-986X.Subject(s): MARKETING | ACCOUNTING FIRMS | ACCOUNTANTS OFFICE | CLIENT RELATIONSHIPS | MARKETING
|Item type||Home library||Call number||Vol info||Status||Notes||Date due||Barcode||Item reserves|
|CA Course/Conference Paper - NZ||New Zealand||S.337 (Browse shelf)||S.337||Not For Loan||Historical collection: If you would like to borrow this publication please email us.||CA008589|
THE MARKETING PROCESS: Product and services ; Business development - where selling and marketing meet ; STRATEGIC MARKETING OVERVIEW: Strategic positioning ; Articulating your strategic position ; Examples of strategic positioning statement|TACTICAL MARKETING OVERVIEW: Bottom-up marketing ; Determining to whom you will present your services ; Keeping track ; MARKETING ACTIVITY PLANNER ; ACTION MARKETING: Converting enquiries ; Seeking agreement ; Reaction marketing
The paper aims to provide readers with the knowledge and working tools necessary to formulate individual marketing strategies and plans.