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Marketing professional services by Stuart Dredge

By: Dredge, Stuart.
Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1990Description: 1 v. : ill. 30 cm.ISBN: 0908711379.ISSN: 0113-986X.Subject(s): MARKETING | ACCOUNTING FIRMS | ACCOUNTANTS OFFICE | CLIENT RELATIONSHIPS | MARKETING
Contents:
THE MARKETING PROCESS: Product and services ; Business development - where selling and marketing meet ; STRATEGIC MARKETING OVERVIEW: Strategic positioning ; Articulating your strategic position ; Examples of strategic positioning statement|TACTICAL MARKETING OVERVIEW: Bottom-up marketing ; Determining to whom you will present your services ; Keeping track ; MARKETING ACTIVITY PLANNER ; ACTION MARKETING: Converting enquiries ; Seeking agreement ; Reaction marketing
Summary: The paper aims to provide readers with the knowledge and working tools necessary to formulate individual marketing strategies and plans.
Item type Home library Call number Vol info Status Notes Date due Barcode Item reserves
CA Course/Conference Paper - NZ CA Course/Conference Paper - NZ New Zealand
S.337 (Browse shelf) S.337 Not For Loan Historical collection: If you would like to borrow this publication please email us. CA008589
Total reserves: 0

THE MARKETING PROCESS: Product and services ; Business development - where selling and marketing meet ; STRATEGIC MARKETING OVERVIEW: Strategic positioning ; Articulating your strategic position ; Examples of strategic positioning statement|TACTICAL MARKETING OVERVIEW: Bottom-up marketing ; Determining to whom you will present your services ; Keeping track ; MARKETING ACTIVITY PLANNER ; ACTION MARKETING: Converting enquiries ; Seeking agreement ; Reaction marketing

The paper aims to provide readers with the knowledge and working tools necessary to formulate individual marketing strategies and plans.

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