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Marketing and development of the smaller practice by I. Cohen, B.R. Dixon

By: Cohen, Irving.
Contributor(s): Dixon, Bruce R.
Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1985Description: 1 v (various pagings) 30 cm.Subject(s): MARKETING | PROFESSIONAL FIRMS | ACCOUNTANTS OFFICE | PUBLIC RELATIONS | CLIENT RELATIONSHIPS | SMALL BUSINESSES | ACCOUNTANTS | MARKETING
Contents:
Introduction to marketing ; Practice development ; Designing your marketing strategy ; Communication skills - a key to marketing resource for professionals
Summary: A Course to help participants to understand the various marketing activities and how they fit together in the marketing mix. It begins with an introduction to marketing, followed by practice development, designing a marketing strategy, and lastly dealing with communication skills.
Item type Home library Call number Vol info Status Notes Date due Item reserves
CA Course/Conference Paper - NZ CA Course/Conference Paper - NZ New Zealand
S.203 (Browse shelf) S.203 Not For Loan Historical collection: If you would like to borrow this publication please email us.
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Introduction to marketing ; Practice development ; Designing your marketing strategy ; Communication skills - a key to marketing resource for professionals

A Course to help participants to understand the various marketing activities and how they fit together in the marketing mix. It begins with an introduction to marketing, followed by practice development, designing a marketing strategy, and lastly dealing with communication skills.

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