Marketing and development of the smaller practice by I. Cohen, B.R. Dixon
By: Cohen, Irving.
Contributor(s): Dixon, Bruce R.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1985Description: 1 v (various pagings) 30 cm.Subject(s): MARKETING | PROFESSIONAL FIRMS | ACCOUNTANTS OFFICE | PUBLIC RELATIONS | CLIENT RELATIONSHIPS | SMALL BUSINESSES | ACCOUNTANTS | MARKETING
|Item type||Home library||Call number||Vol info||Status||Notes||Date due||Item reserves|
|CA Course/Conference Paper - NZ||New Zealand||S.203 (Browse shelf)||S.203||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
Introduction to marketing ; Practice development ; Designing your marketing strategy ; Communication skills - a key to marketing resource for professionals
A Course to help participants to understand the various marketing activities and how they fit together in the marketing mix. It begins with an introduction to marketing, followed by practice development, designing a marketing strategy, and lastly dealing with communication skills.